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Bershka

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About us

The brand

Bershka was born in 1998 as a new brand of the Inditex Group.

Bershka presents itself as a reference point for fashion that targets an increasingly demanding public, and in just 2 years, had consolidated its brand image in 100 shops. Today, after 18 years, the chain has more than 1000 stores in over 70 markets, with sales that represent 9% of the total revenue for the whole group. Bershka has a sales area of more than 455,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the stores.

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In order to always provide the latest trends at its stores, Bershka uses the flexibility of its business model to adapt to changes that may arise during the seasons, and responding to them by bringing new products to the stores in the shortest possible time. The models for each season are developed entirely by their creative teams, who take as their main source of inspiration prevailing fashion trends on the market, through information received from the shops, as well as the customers themselves. The Bershka design team consists of more than 60 professionals who are continuously assessing the needs, desires and demands of consumers, offering more than 4000 different products in the stores each year.

The target

Bershka's audience is characterized by adventurous young people who are aware of the latest trends and are interested in music, social media and new technologies.

Product lines

BSK is the youngest brand collection, always catering to the needs and interests of its audience.

The stores have separate spaces dedicated to the different product lines that Bershka offers. In each section, Bershka, BSK & Men, products are placed according to their style, creating a broad spectrum that ranges from casual wear to sportswear and from basic pieces to the latest trends.

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The area dedicated to women's wear is the most important. This section has two product lines, Bershka and BSK. The first focuses on the latest fashions and includes current leading trends. It offers a wide range of jeans wear, evening wear, casual wear and the latest trends. BSK is the youngest brand collection, always catering to the needs and interests of its audience. BSK bases its collection on the interests and preferences of this audience, including music, idols, rock stars... The men’s section offers much more than just fashionable jeans wear for young people. This product line also offers casual wear, sportswear and fashion wear. In addition to its wide clothing range, Bershka also offers a broad selection of accessories and footwear.

The concept

Music, screens, projections, modern graphics, colors...

Bershka shops around the world are characterized by their strategic locations and detailed architecture. Establishments are turned into spacious, trend-setting spaces with a carefully conceived image that encompasses everything from its window displays to the clothing arrangements inside. Bershka selects the very best commercial areas in each city and positions itself in the most prominent sections of the main shopping areas. Unique buildings are often chosen, which the Bershka architectural studio then refurbishes and adapts to its brand image and philosophy.

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Music, screens, projections, modern graphics, fashionable colors, contemporary furniture design, state-of-the-art lighting... these are all features that transform a Bershka store into a full shopping experience. The store interiors are designed to give maximum importance to displaying the fashion. The layout, music, lighting, furniture, graphics and all the materials used have been designed and carefully chosen to provide maximum freedom to customers as they discover the latest fashion trends. All the store elements are designed by the Bershka image team and are updated every season. Bershka stores and their spaces are designed to be appealing and comfortable for young people, transforming shopping into entertainment. While browsing, picking out and trying on clothes, they can listen to the latest music and check out urban art trends displayed in the graphics and photo sessions featured and displayed among the store decorations. Bershka places great importance in its window displays. There Berksha displays to the public the most important garments and predominant themes from the collection. Window displays are constantly updated every season with the garments matching the style of the store's interior, reflecting the trends of the entire season. The new Bershka store concept transforms the entire shopping space into a window display, leaving a large glass front that allows the whole store and complete collection to be seen.

The men’s section offers much more than just fashionable jeans wear for young people.

Bershka's audience is characterized by adventurous young people who are aware of the latest trends and are interested in music, social media and new technologies.



Offices

Inditex Central Offices

Edificio Inditex Avenida de la Diputación s/n 15142 Arteixo, A Coruña Spain
  • B

  • Bahrein - Salmaniya
    Pearl Building, 3282 P.O.Box 2832 SALMANIYA Tel. 973 17 246677/ 973 17 230088 Fax 973 17 233301
  • Belgium/Luxembourg - Brussels
    Rue du Marais , 49-53 1000 BRUSSELS Tel. 32 2 2210260 Fax 32 2 2210290
  • Bulgaria - Sofia
    115 K. TSARIGRADSKO SHOSE BLVD - OFFICE BUILDING B – OFFICE 1.1 2ND OFFICE 1.1 1784 SOFIA TEL. 359 (2) 8057105 Fax 32 2 2210290
  • C

  • China - Shanghai
    21F ShengGao International Building - 137 XianXia Road 200051 SHANGHAI Tel. 86 21 61611900 Fax 86 21 62289051 SUITE 3402-05 – TOWER 2 – THE GATEWAY 25 CANTON ROAD – TSIM, SHA TSUI – KOWLOON HONG KONG TEL. 852 29563322 FAS. 852 29563866
  • Colombia - Bogotá
    Carrera 21 # 166 53 Barrio Toberin 166 BOGOTÁ Tel. 57 1 6672212 Fax 57 1 669311
  • Croatia - Zagreb
    Avenija Dubrovnik 16 10000 ZAGREB Tel. +385 1 6396 111
  • Cyprus - Nicosia
    24, Solonos Street - P.O.Box 4715 1303 NICOSI Tel. 357 2 2761111 Fax 357 2 2760888
  • Czech Republic - Prague
    RYBNA 682/14 11000 PRAGUE Tel. +420 224 239 873 Fax 42 02 24239860
  • E

  • El Salvador - San Salvador
    C.C. Galerías Pº Gral. Escalón 3700 - Col. Escalón - P.O.Box 800 17297 SAN SALVADOR Tel. 503 2453000 Fax 503 2454000
  • Egypt - Cairo
    5 El Shahid Ali Talaat - Heliopolis Square Cairo Egypt Tel. +201 0000 40 89 Fax +202 2369 20 12
  • F

  • France - Paris
    80, Av. des Terroirs de France - 6 Immeuble Garonne 75012 PARIS Tel. 33 1 55788888 Fax 33 1 55788950
  • G

  • Germany - Hamburg
    Mönckebergstrasse 11 20095 HAMBURG Tel. 49 40 30962220 Fax 49 40 30962240
  • Greece - Athens
    Athinas, 33-37 105 54 ATHENS Tel. 30 2103243101 Fax 30 2103243127
  • Guatemala - Guatemala
    18 calle, 2-21 - Zona 10 - Gran Centro Los Próceres 00-509 GUATEMALA Tel. 502 24294658 Fax 502 23328788
  • H

  • Hungary - Budapest
    Váxi Utca. 6 - Kristof Ter. 2 1052 BUDAPEST Tel. 36 1 3270200 Fax 36 1 3270201
  • I

  • Indonesia - Jakarta
    Wisma 46 - Kota BNI - 9th floor - JI. Jendral - Sudirman Kav. 1 10220 JAKARTA Tel. 62 21 5745808 Fax 62 21 5746850
  • Ireland - Dublin
    5th Floor Hainault House 69/71 St Stephens Green DUBLIN 2 Tel. 353 1 4070714 Fax 353 1 4070715
  • Italy - Milan
    Largo Corsia Dei Servi 3 20122 MILAN Tel. 39 02 8180081 Fax 39 02 89152424
  • J

  • Japan - Tokyo
    Fujiwara building 6F, 1-10-11, Ebisu-nishi, Shibuya-Ku 150-0021 TOKYO Tel. 03 6415 8061 Fax 03 6415 8078
  • Jordan - Amman
    Sweifieh - Alwakalat Street - Zara Building - 1st floor - P.O.Box 81561 11180 AMMAN Tel. 962 6 5825394 Fax 962 6 5825397
  • K

  • Kuwait - Kuwait
    Al-Bahar center – Hawally, Tunis Street, Block 61, 1st Floor, Office nº F01 – P.O. 5731 22068 KUWAIT Tel. 965 264 60 10 Fax 965 264 60 90
  • M

  • Malaysia - Selangor Darul Eshan
    Lot 691 Kompleks Hamodal 5 - Jalan Lagoon Selatan - Off. Jalan Kewajipan 47500 PETALING JAVA - SELANGOR DARUL ESHAN Tel. 603 77839930/ 31 Fax 603 77839963/ 603 77839973
  • Malta - B'Kara
    133ª, Naxxar Road BKR 07 B’KARA Tel. 356 21 443813 Fax 356 21 486564
  • Mexico - Mexico City
    C/ Poniente 146, No 730 - Colonia Industrial Vallejo - Deleg. Azcapotzalco 02300 MEXICO CITY Tel. 52 55 50782000 Fax 52 55 50782095
  • Montenegro - Podgorica
    BLVD SVETOG PETRA CETINJSKOG, 120 81000 PODGORICA MONTENEGRO TEL. 382 20 414 602
  • Morocco - Casablanca
    3, rue El Messaoudi, Angle - Bd Massira Al Khadra - Maârif CASABLANCA Tel. 212 22 362288 Fax 212 22 362291
  • P

  • Poland - Warsaw
    Ul. Mysia 5 00 496 WARSAW Tel. 48 22 5965150 Fax 48 22 5965151
  • Portugal - Lisbon
    Av. Fontes Pereira de Melo, 49 2º izquierda 1050-120 LISBON Tel. 351 21 3183900 Fax 351 21 3183950
  • Q

  • Qatar - Doha
    Al Mansoura - Handasa Street - Sultan Haman Building, 3rd floor - P.O.Box 55349 DOHA Tel. 974 435 4880 Fax 974 435 5045
  • R

  • Romania - Bucharest
    Bd. Corneliu Coposu nr 2ª Sector 3, Bucuresti, 030605 Tel. 40.31.730.9272 Fax 40.31.730.9272
  • Russia - Moscow
    6 Gasheka Street, 6 - Building 1 - 11th floor 125047 MOSCOW Tel. 7 4956431355 Fax 7 4956431353
  • S

  • Saudi Arabia - Riyadh
    Al Hokair 1st floor - Al Ajlan Centre - Olaya Street - P.O.Box 359 11411 RIYADH Tel. 966 1 4350000 Fax 966 1 4357268
  • Serbia - Belgrade
    Milentija Popovica, 7u 11070 BELGRADE Tel. 00 381 011 2011800 Fax 00 381 011 2011808
  • Singapore - Singapore
    190 MacPherson Road - Wisma Gulab, 02-00 - Singapore SINGAPORE Tel. 65 67466555 Fax 65 68404342
  • Slovakia - Bratislava
    Einsteinova 18 851 01 Bratislava - Slovakia Tel. 36 780 243 Fax 2022398323
  • Slovenia - Ljubljana
    Kotnikova, 28 1000 LJUBLJANA Tel. 386 13084121 Fax 386 12302450
  • South Korea - Seoul
    20th Fl., World Trade Center, 159-1, Samsung-dong Kangnam-ku, 135-729 SEOUL Tel. 822-3413-9800/9807 Fax 822-3413-9899
  • Spain
    Polígono Inditex Ctra. Tordera - Palafolls PK 0.6 08490 Tordera (Barcelona) Tel. +34 93 766 76 98 Fax +34 93 766 76 84
  • Switzerland - Geneva
    Rue Louie-d`affry 6 1700 Fribourg Tel: 0041 026 350 16 60
  • T

  • Thailand - Bangkok
    999/9, The Off. at Central World Building, Unit Nº 1908, 19th floor - Rama 1 Road - Pathumwan 10330 BANGKOK Tel. 662 6461388 Fax 662 6461390
  • The Netherlands - Amsterdam
    Nieuwezijds Voorbugwal, 305 1012 RM AMSTERDAM Tel. 31 20 5305660 Fax 31 20 5305663
  • Turkey - Istanbul
    MM Plaza Nispetiye Mahallesi Aytar Cad. Başlık Sokak No:3 Kat:4 Levent Beşiktaş İstanbul Tel. + 90 212 386 81 01 Fax. + 90 212 386 82 32
  • V

  • Venezuela - Caracas
    Elice, Edif. Gelomaca - piso 7º - Chacao 1060 D.F. CARACAS Tel. 49 40 30962222 Fax 49 40 30962240

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Policies

Environmental Policy

Through its business model, Bershka aims to help the sustainable development of society and the environment with which it interacts. Commitment to the Environment is included in the Inditex group's Corporate Responsibility policy, published on the website: www.inditex.com.

These are some of the goals and activities developed within the framework of environmental commitment, as directly related to stores and customers:

  • Saving energy.
  • Eco-efficient stores.
  • Reducing waste production and recycling.
  • Sharing commitment with the entire team.
  • Raising awareness within the team.

Saving energy. Eco-efficient stores.

We are developing an 'eco-efficient' store management model by integrating sustainability and efficiency criteria to enable a 20% reduction in energy consumption. This management model proposes measures in all processes, from designing the store, lighting installations, and heating or cooling systems, to the potential recycling of furniture and decorations.

Reducing waste production and recycling. Recycling hangers or alarms, which are collected at the stores and processed to become other plastic items, is an example of waste management.

Millions of hangers and alarms are processed every year. Additionally, both the cardboard and plastic used in packaging are recycled.

Sharing commitment with the entire team.

Internal communication campaigns and specific multimedia training programs to raise employee awareness of sustainable practices such as streamlining energy consumption, using sustainable transport or changing behavior patterns.

IN OUR PRODUCTS

  • We incorporate organic fabrics.
  • Organic cotton.
  • We manufacture PVC-free footwear.

We incorporate organic fabrics. Organic cotton.

Bershka supports organic farming and uses organic cotton in selected garments (100% cotton, completely free of pesticides, chemicals and bleaches). Finding them in the shop will be easy, as they bear a distinctive label.

IN TRANSPORT

Introducing biodiesel fuel.

The Bershka truck fleet, which carries over 200 million garments per year, uses 5% biodiesel fuel. This measure allows for the reduction of over 500 tons of CO2 emissions into the atmosphere.

Animal Treatment Policy

All products of animal origin sold in our stores, including fur and leather, come exclusively from farms that raise animals for food, and in no case from animals slaughtered solely for the sale of their skins.